Businesses that rely on stereotypes and fail to grasp the nuances of selling to a female audience are missing out on the most lucrative emerging market in the world, industry professionals warn.
Researchers at US website Polygraph matched every line from 8,000 films to an actor to determine how many films are about men, how many are gender or culturally diverse, and whether era or box-office revenue makes a difference.
- Latest insights now available from our Senior Economist Elliot Clarke: https://t.co/a9wPpM2Rj0about 11 months ago
- Glad to hear, Lauren, and our congratulations! #100WOI https://t.co/QP7b3y8ASDabout 11 months ago
- Great recognition, Sydney - our congratulations also! #100WOI https://t.co/OwZOIDvpWjabout 11 months ago
Download 2016 nomination pack